How Breeders Build Paid
Wait Lists of Premium 🐶Homes
— Without Competing on Price
Learn the 3-Step System Breeders Use to Attract Better Families and Fill Future Litters, While Charging What Their Puppies Are Worth
My student Helen filled her entire 2026 puppy waiting list at $4000/pup - before the end of May!
Helen learnt how to take care of the business side of her breeding program, and...
It replaced long phone calls explaining her program
...with buyers who already saw the value.
It replaced posting ads across listing sites
...with serious buyers finding her naturally.
It replaced chasing “interested” buyers
...with families asking how to reserve a puppy.
It replaced being ghosted after endless questions
...with deposits securing a place on her waiting list.
It replaced competing with puppy mills on price
...with families happy to pay for quality.
It transformed fear of leftover puppies
...to breeding with confidence.
And it replaced uncertain puppy placements
...with a paid waiting list, like this one 👇
👇 10 new 🐶 waiting list deposits in a single month
❌ No ads
❌ No listings
❌ No long phone calls
❌ No discounting
Just a 3-Step Formula
👉Helen (Australia) talks about her success here 👇
👇 We have many more real breeder stories below...
[👇👇 And also more info about me - Dr Meg Howe - at the end]
A Big Problem
You can be doing everything right as a breeder…
Health testing.
Raising puppies properly.
Caring deeply about where they go.
And still struggle to attract the right families.
Instead, you attract buyers who don’t fully understand the value of what you do.
While the families who would…
never reach out.
It's disheartening, and even make you scared to breed your next litter...
A Bigger Problem
Most breeders assume the issue is where they’re advertising.
So they try to do more.
But the real problem runs deeper.
Even when breeders invest in websites —
[often spending thou$and$]
those websites rarely get seen.
And when they do…
they fail to communicate what actually makes the program different.
So to a serious buyer…
everything looks the same,
and they actually struggle to find breeders who can meet their need for quality.
The Result
Great breeders…
with exceptional programs…
remain invisible to the very families they want to reach.
Not because those buyers don’t exist.
But because the program isn’t positioned in a way they can:
- find
- understand
- or trust
Here's How To FIX It:
Stop trying to sell puppies.
Start building a program the right people want to join.
That's the shift Elite Breeder Formula is built around.
❌ Not more marketplace listings.
❌ Not dropping your price.
❌ Not better application forms.
❌ Not hours on the phone.
❌ Not huge ad spends.
❌ Not more time answering messages from buyers who ghost you.
❌ Not complicated email systems
❌ Not endless blogging or feverish posting on social media
Instead...
A simple, step-by-step system for positioning your breeding program so serious families find you, trust you, and pay to get on your waitlist — before their puppy is even born.
Elite Breeder Formula is a step-by-step strategy, that works for any breeder willing to walk the path.
✅ Value.
✅ Visibility.
✅ Communication.
Not a course full of theory.
A system built around one outcome:
➡️ Serious families find you...
➡️ They trust you...
➡️ And they join your paid waitlist without you having to chase, convince, or discount.
When breeders apply the Elite Breeder Formula:
They stop chasing buyers.
They stop competing on price.
And they stop wondering if it will work.
Because the right families begin to:
Find them
Trust them
And join their waiting list
❌ No more defending your prices.
❌ No more competing with breeder who cut corners.
❌ No more selling exceptional puppies to people who don't appreciate them.
Just the quiet confidence of knowing your next litter is already spoken for.
👀 What Happens When
Breeders Follow the Formula?
👇REAL BREEDERS - REAL RESULTS
1️⃣ VISIBILITY
When breeders become easier to find...
👉 Toni (USA)
"We're getting around 4 inquiries a day..."
2️⃣SALES
Those enquiries quickly turn into sales
👉 Angie (USA)
“We sold 7 out of 8 puppies through our website… and now have people on a waiting list for the next litter.”
3️⃣DEMAND GROWS
Litters begin to sell out --- fast
👉 Emi (USA)
“All of my puppies are reserved… and now I’m starting to build a waiting list.”
4️⃣PREMIUM PRICING
And price stops being the deciding factor
When the right buyers find you - price stops mattering
because its QUALITY they're after.
👉 Lesli (Canada)
“We went from $1,200… to $3,500… and now even $4,000.”
5️⃣PREMIUM POSITIONING
Even when other breeders are struggling...
Because, no matter what the economy, there is always a premium end to the puppy market
👉 Rachel (UK)
“We’ve got people waiting for our puppies now — and we’re getting £3,750 each, while other breeders are struggling.”
6️⃣FULL WAITLIST
Future litters sold out before they are born
👉 Lisa (USA)
“We presold a full litter before the puppies were even born — at $3,500 each.”
7️⃣A BETTER LIFE AS A BREEDER
And for some breeders…
this goes far beyond just selling puppies.
Laura was close to giving up breeding altogether.
Now? Her program has grown so much that:
...She built new facilities
...Moved to a larger property
...And her husband was able to retire
All from her breeding program.
👉 Laura (USA)
“We’ve built new facilities, moved to a larger property, and my husband was able to retire.”
Most breeders never experience this.
Not because they aren’t good breeders.
But because they haven't been shown how to connect the pieces.
TWO PATHS FROM HERE...
At this point, you have a choice.
You can continue the way most breeders do.
Keep posting puppies on marketplaces.
Keep relying on social media.
Keep answering the same questions over and over.
Keep hoping the right families eventually find you.
And maybe they will.
Sometimes...
But you’ll still be competing on price.
Still dealing with buyers who don’t fully understand what you do.
Still wondering where your next great home will come from.
And nothing changes.
Or…
You can take a different path.
One where your program is positioned clearly.
Where serious families can actually find you.
Where they understand the value of what you do — before they even reach out.
Where instead of chasing buyers…
the right families come to you.
Where price isn’t the focus.
And paid waiting lists become normal.
Not because you got lucky.
But because the system is working.
That’s the difference.
Both paths lead somewhere.
But only one leads to a program that feels…
...predictable
...sustainable
...and genuinely rewarding
The choice is yours.
If you’re ready to take that path…
the next step is simple.
Still on the Fence? Here's What Other Breeders Are Saying about Elite Breeder Formula:
"My husband said as he was leaving the office last night:
'Honey, Meg and her classes are worth every penny we spent. I'm glad you found her.'"
— Marissa, USA
Osbornefamilyretrievers.com
"It is the best business development money we have ever spent. We are experiencing a considerable increase in contacts from our website that are turning into sales."
— Kerrie, Merindah Farm Miniature Schnauzers, Australia
"It was a leap of faith paying for this program.
But it has been so worth it.
We thought we knew what we were doing. We did not."
— Toni & Jose USA
Poodlesinnorthcarolina.com
"I had wix before and never got any traffic. After following the instructions, despite all my procrastinations, I now get 5–10 quality inquiries a day and always have a minimum of 20 paid deposits on my waitlist.
The difference is night and day."
— Rachel Anne, Westcactuskennels.com USA
"At the time I was selling my puppies for $2,000. The formula gave me a target price of $3,750. I thought that was impossible!
Now I have a waiting list of people waiting for puppies 6 months in advance at $4,000."
— Catherine, Australia
"Even before I completed the course, I used a lot of your suggestions and my litter is all sold.
I sold them for $3,000. Pet Only $500 more than what I was charging before.
And I have a list now."
— Aristia, Lovable Cavaliers, USA
"I've had 3 deposits in less than a week from Google searches.
7 paid deposits already — and because of what you've taught me, I'm not worried.
Just going to finally make a decent profit!!!!!"
— Mi-De Doodles (Deanna) US
"We raised our prices from $3,800 to $4,400 and from $500 to $1,000 for deposits.
I filled my list for four litters last month. They are filling up quickly at this new pricing."
— Julie Marie, Habibibears.com, USA
"Meg I cannot recommend your course highly enough! We have a paid waiting list, and yesterday I sold my first trained young dog for a smidgen under $10,000.
Two years ago I would not have thought this possible! Doing your course developed the knowledge and change that I needed to grow our business 🐾❤️"
— Kerrie, MerindaFarm.au, Australia
"Since taking your course a year ago ...we have been overwhelmed with people who are willing to put down large deposits and pay more than ever before when most other dog breeders around are struggling or going out of business. We are currently upgrading our facilities..."
— Lamar, Starcountrygoldens.com, US
👇About Dr Meg
At this point, you might be wondering…
Where is this coming from?
So please allow me to introduce myself...
Hi, I’m Dr Meg Howe.
I’ve been breeding Miniature Schnauzers in Australia since 1992.
And I'm a veterinarian, who did a PhD on the relationship between people and dogs.
Over several years, I’ve also built expertise in marketing and SEO —
creating websites from scratch, and learning what it takes to position a breeding program at the top of the market.
That combination is uncommon. And it’s exactly why this works.
I’ve spent decades on both sides.
👉 In the whelping box.
👉 And in business.
And what I’ve learned is this:
The breeders who thrive aren’t necessarily the most talented.
They’re the ones who look after the business side of their programs.
That means:
✅ Raising exceptional puppies.
✅ But also positioning your program properly.
Caring deeply about what you do — but also making sure the right families can actually find you, understand your value, and trust you.
That’s what Elite Breeder Formula is built around.
The same principles that make any business successful —
quality, strong visibility, and a great customer experience —
applied specifically to breeding.
Since 2019, I’ve mentored hundreds of breeders, across the US, Australia, Canada, and the UK.
What I teach today has been refined over years of working closely with them, watching what moves the needle and cutting what doesn't.
The results you’ve seen on this page are theirs.
And the system behind those results is the same one you will learn for $27 - The Elite Breeder Formula.
Look forward to seeing you thrive 😊
Dr Meg
💬 Frequently Asked Questions
Q: What exactly do I get for $27?
Access to 3 hours of step-by-step video training on the Elite Breeder Formula system, and entry to the Private Breeder Community. Everything you will learn is designed to work together — not as isolated tactics, but as an integrated, proven and highly effective system.
Q: I'm already stretched thin. How much time does this take?
Most breeders find they free up time once the system is in place, as they waste less time on ineffective posts, phone calls that go nowhere or inquiries that ghost them. You can binge watch all the videos in a single afternoon, or go through them at your own speed.
Q: I'm not very tech-savvy. Will I be able to use this?
Yes — and this comes up a lot. Elite Breeder Formula was built for breeders, not marketers. The videos show each step in plain language. If you can send an email and post a photo, you have everything you need to get started.
Q: Will this work for my breed?
Yes. Elite Breeder Formula has been applied successfully across dozens of breeds — from Mini Schnauzers to Oodles, Bengal cats, and more. The framework is built around how serious buyers search and make decisions — and that behaviour is the same regardless of breed. If you breed quality pets and want the right families to find and trust you, this works.
Q: The market is tough right now. Will this still work?
This is actually where Elite Breeder Formula makes the biggest difference. In a tough market, breeders who aren't positioned correctly get hit hardest — buyers disappear, prices get pushed down, and litters sit unsold. But breeders who are clearly positioned at the top end of the market keep their waitlists full even when others are struggling.
Q: How quickly can I expect to see results?
It varies — but many breeders see meaningful changes faster than they expect. Some, like Cynthia, sold dogs within days of improving their communication. Others, like Rachel Anne, go from zero traffic to 5–10 quality inquiries a day after implementing the visibility steps. The key is taking action. Breeders who promptly implement what they learn consistently see the fastest results.
Q: Is this right for me if I'm a small boutique breeder or just starting out?
If you have — or are planning — a breeding program aimed at placing puppies or other pets in quality homes at top prices, yes. Elite Breeder Formula is built for breeders who want to be found and respected by the right families.
It's not for pet stores, puppy mills, or anyone breeding purely for volume at the lowest price. It's built around trust, positioning and long-term reputation, best for breeders who share those values.
Q: Will this work in my country?
Yes. The Elite Breeder Formula works wherever serious families are searching online for a quality breeder — which is everywhere. The framework isn't built around specific listing sites, local platforms, or country-specific advertising. It's built around how quality buyers think, search, and make decisions — and that behaviour is consistent whether you're in the US, Australia, the UK, Canada, or anywhere else in the world. Breeders across all four of those countries are already using it successfully.
More Real Breeders - Real Results
If you have any questions or need further information,
please email us at [email protected]
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