Worried About Leftover Puppies? 🐶
Build a stronger waiting list BEFORE your puppies arrive
The Elite Breeder Formula Essentials training shows you the 3-part Formula breeders have been successfully using to attract better buyers, become easier to find, and turn enquiries into committed families, since 2019.
Created by Dr Meg Howe — veterinarian, experienced breeder, & breeder business mentor since 2019.
VALUE + VISIBILITY + COMMUNICATION
Different breeds.
Different markets.
Same Formula.
👇 What You'll Learn Inside EBF Essentials
The 3-Part Elite Breeder Formula
You don’t need more
random marketing tactics.
You need these 3 pieces working together
An Extra Reward for taking action
Complete the training and short assignments within five days of enrolling to unlock valuable extra Reward training. Your Elite Breeder Formula Essentials access continues for 12 months from purchase.
👉RESULT: Better homes commit before the litter arrives.
Weakness in any one of the three can stall your results.
EBF Essentials shows you how they work together.
VALUE + VISIBILITY + COMMUNICATION
= A stronger, more committed waiting list
Stop trying to sell puppies.
Start building a breeding program the right homes want to join.
Elite Breeder Formula ESSENTIALS explains the 3-pillar framework proven to help breeders succeed across many breeds and markets.
✅ Value.
✅ Visibility.
✅ Communication.
Not a course full of theory.
A system built around one outcome:
➡️ Serious families find you...
➡️ They trust you...
➡️ And they join your paid waitlist without you having to chase, convince, or discount.
❌ No more defending your prices.
❌ No more competing with breeders who cut corners.
❌ No more selling exceptional puppies to people who don't appreciate them.
Just greater confidence that suitable families will be waiting for your next litter.
👀 What Happens When Breeders Follow the Formula?
👇REAL BREEDERS REAL RESULTS
1️⃣ GET FOUND
When breeders become easier to find...
👉 Toni (USA)
"We're getting around 4 inquiries a day..."
2️⃣TURN INTEREST
INTO RESERVATIONS
Those enquiries quickly turn into sales
👉 Angie (USA)
“We sold 7 out of 8 puppies through our website… and now have people on a waiting list for the next litter.”
3️⃣BUILD DEMAND
AHEAD OF TIME
Future litters sold out before they are born
👉 Lisa (USA)
“We presold a full litter before the puppies were even born — at $3,500 each.”
Most breeders never experience this. Not because they aren’t good breeders.
But because they haven't been shown how to connect the pieces.
💬 Frequently Asked Questions
Q: What do I get for $27 USD?
Access to 3 hours of step-by-step video training on the Elite Breeder Formula system, and entry to the Private Breeder Community. Everything you will learn is designed to work together — not as isolated tactics, but as an integrated, proven and highly effective system.
Q: I'm already stretched thin. How much time does this take?
Most breeders find they free up time once the system is in place, as they waste less time on ineffective posts, phone calls that go nowhere or inquiries that ghost them. You can binge watch all the videos in a single afternoon, or go through them at your own speed.
Q: I'm not very tech-savvy. Will I be able to use this?
Yes — and this comes up a lot. Elite Breeder Formula was built for breeders, not marketers. The videos show each step in plain language. If you can send an email and post a photo, you have everything you need to get started.
Q: How long do I have access?
For 12 months from purchase date, so you have time to revisit the lessons while you take each step. Essentials is designed to help you take meaningful action quickly and start improving your results sooner.
As an extra incentive, complete the training and short assignments within 5 days to unlock valuable extra Reward training that builds on what you’ve learned. Your 12 months course access gives you time to put it all into practice.
Q: Will I need to buy another program?
No. EBF Essentials teaches you exactly what to do—and for many breeders, that’s enough to put the Formula into action themselves.
If you’d like hands-on help, useful tools, templates and live mentoring with Dr Meg every week, you can choose to join EBF Premium afterwards. It’s entirely optional.
Q. Are there additional implementation expenses?
There may be practical costs, such as a domain name and website hosting, depending on what you already have. But implementing the Formula doesn’t require spending thousands on a website.
If you choose to join EBF Premium, I teach you how to get your website built very affordably using AI or offshore developers. You can make improvements gradually and keep spending within your budget.
Q: What is the refund policy?
If you change your mind before viewing or downloading any course materials, contact us to request a refund. Once you’ve started accessing the training, we don’t offer change-of-mind refunds. Please review what’s included before purchasing, and ask us if you’re unsure whether Essentials suits your needs. This policy does not limit your rights under Australian Consumer Law or other applicable consumer laws.
Q: Will this work for my breed?
Yes. The Formula has been successful across dozens of breeds — from Corgis to Oodles, Bengal cats, and more. It's built around how serious buyers search and make decisions — and that behaviour is the same regardless of breed or location. If you breed quality and want the right families to find and trust you, this works.
Q: The market is tough right now. Will this still work?
This is where Elite Breeder Formula makes the biggest difference. In a tough market, breeders who aren't positioned correctly get hit hardest — buyers disappear, prices get pushed down, and litters sit unsold. But breeders who are clearly positioned at the top end of the market keep their waitlists full even when others are struggling.
Q: How quickly will I see results?
It varies — but many breeders see meaningful changes faster than they expect. Some, like Cynthia, sold dogs within days of improving their communication. Others, like Rachel Anne, go from zero traffic to 5–10 quality inquiries a day after implementing the visibility steps. The key is taking action. Breeders who promptly implement what they learn see the fastest results.
Q: Is this right for me if I'm a small breeder or just starting?
If you have — or are planning — a breeding program aimed at quality homes at top prices, yes. Elite Breeder Formula is built for breeders who want to be found and respected by the right families. It's not for pet stores, puppy mills, or anyone breeding purely for volume at the lowest price. It's built around trust, positioning and long-term reputation, best for breeders who share those values.
Q: Will this work in my country?
Elite Breeder Formula works wherever serious families are searching online for a quality breeder — which is everywhere. The framework isn't built around specific listing sites, local platforms, or country-specific advertising. It's built around how quality buyers think, search, and make decisions — and that behaviour is consistent wherever you are. Breeders worldwide are already using it successfully.
Meet Dr Meg
I’m a veterinarian, Miniature Schnauzer breeder since 1992, and breeder business mentor since 2019.
I know the care that goes into raising exceptional puppies—and the frustration when suitable buyers don’t find you or understand your value.
That’s why I created the Elite Breeder Formula, bringing together breeding experience, marketing and SEO to help breeders attract committed families and build stronger waiting lists.
I’ve mentored hundreds of breeders across Australia, the US, Canada and the UK. Essentials teaches you the same core Formula—for just $27.
Ready to put the Formula into action?
Learn how Value, Visibility and Communication work together
to attract suitable families and build a stronger waiting list.
One-time payment • Immediate access • Learn at your own pace
If you have any questions or need further information,
please email us at [email protected]
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